THE ORDRE GROUP SUPPORTS E-COMMERCE GROWTH WITH ORB360 STUDIO

This new revolutionary technology was demanded of the company's existing large-scale clients who requested permanent ORBs be installed at their premises and be able to create imagery on demand.

ORB360 is an award winning mobile imaging service that serves assets in under one minute of capturing them without the need for retouching due to the intelligent lighting system. Ground breaking ORB360 has revolutionised the timeline that once was the production of assets. The original service is so innovative that no other mobile service - shooting and serving with a condensed time frame - currently exists in the photo and video landscape. It currently takes 1 minute to shoot and serve the image.

Originally developed for fashion industry use, where understanding all aspects of product detail is essential nowadays ORB360 is utilised across the fashion, homewares, lifestyle and art industries. ORB360 is a full service offering everything from advanced video edits to 3D creative options creating an even richer viewer experience. Other popular services include Ghost, 2D, and augmented imagery, background swaps as well as video with the model in motion.

ORB imagery increases the time spent on a page, improves the overall user experience, increases sell through and decreases product returns. When e-commerce clients use both 360 imagery as well as 2D and flat lay they make the product evaluation process a lot easier for clients and, in turn, boost sales significantly.

It was a natural progression for The ORDRE Group to engineer permanent ORB360 units for large-scale retailers and brands who have enough image volume to continuously shoot imagery.

The ORB Studio; a permanent ORB360 photo unit for large-scale retailers and brands

"In a bold move towards innovation, leading fashion designers are elevating their e-commerce platforms by incorporating cutting-edge photography that offers a 360 range of products. Recognising the immense potential of immersive visual experiences, these designers are reshaping the online shopping landscape and revolutionising how consumers engage with their collections."

  • Simon P Lock, Founder & CEO, The ORDRE Group

“360° product images are now a necessity rather than a luxury and have proven to be more important to driving sales than standard product images. We responded to industry needs and developed an Embedded ORB to solve a problem that our large-scale clients had”

  • Stephen Gornall, Chief Operating Officer, ORB360 


Don't hesitate to get in touch with our team, who are here to help you navigate the world of imagery:

Lauren Freeman, Americas Director: [email protected] 

Elsa Miessner, European Director: [email protected] 

Robin Mitchell, UK Director: [email protected] 

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EXPLORING OPTIONS IN THE 360˚ PHOTOGRAPHY SPACE